Wednesday, September 1, 2010

Groceries + fashion = Joe fresh


I can't even believe it's September 1st already.. although it was super hot today (31.. felt like 40 with humidex) I started thinking about my fall wardrobe. While at the Loblaw's superstore I checked out the Joe Fresh fall collection. Still can't get over the fact that you can buy cute clothing at the grocery store! Designer Joe Mimran, chair of the FDCC and of Club Monaco fame, has managed to make his fast fashion extremely affordable yet still desirable and trendy. In fact, Joe Fresh shows at Toronto fashion week and is one of the hottest tickets. Anyway, I picked up a few shirts and a sweater.. everything was in the neighborhood of $12 to $29.. Amazing.

2 comments:

  1. The quality of their clothing is amazing. I bought two t-shirts and was impressed by the material they were made with.

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  2. I still have to check it out .. I know, slacking!

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